VIDEO CONTENT MAKES ONLINE MAGAZINES ATTRACTIVE TO VISITORS, ADVERTISERS, SEARCH ENGINES AND FRANCHISEES

PRESS RELEASE

FROM THE VIZZIT GROUP

11TH FEBRUARY 2010

FOR IMMEDIATE RELEASE

VIDEO CONTENT MAKES ONLINE MAGAZINES ATTRACTIVE TO VISITORS, ADVERTISERS, SEARCH ENGINES AND FRANCHISEES

Vizzit Group announces the next generation of online magazines at the Franchise Show

The Vizzit Group, the New Forest-based online magazine franchisor, is showcasing opportunities to claim an exclusive position in a local online community at the Franchise Show at Excel London, on 12^th-13^th February 2010.

Each online magazine (focused on a county or area) is free to readers and becomes a focal point for local residents, local business people and visitors.  The first Vizzit online magazine was launched in December 2006, and each has replaced the local free press as the community core means of communication. 

Each magazine gives information about the region, its towns and villages, its events and facilities, and its services and businesses, including eating out and holiday accommodation.  Residents and visitors find the information on local events and the A-Z business directory extremely useful – especially as these often include video.

Vizzit has long recognised that the current technological advance that would have the largest commercial impact is the increased quality and viability of online video.  This shift is symbolised by Google’s purchase of YouTube, and is proven by the fact that online video advertising has quadrupled in the past year.  (At the same time, the Internet has replaced TV as the UK’s largest advertising sector.) 

Vizzit’s magazine websites’ use of high-quality video makes them attractive to visitors, allows advertisers to stand out and propels them up the search engine rankings, all of which is in turn good news for the franchisees.  Please visit www.vizzitdorset.co.uk for an example.

Richard Lock, Managing Director of the Vizzit Group, comments: “We are at a really exciting stage in the development of online magazines.  Video has transformed the quality and attractiveness of their content.  For any prospective franchisee looking for the ‘next big thing’ online, here is the opportunity to build an online magazine that sits at the heart of their local community.”

PRESS CONTACT

Vizzit Group:

Anita Gresham Hale, Director, on 0800 652 1951 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it